Help Put an End to Puppy Mills in Canada

by Humane Canada
Help Put an End to Puppy Mills in Canada
Feb 25, 2022

Public awareness campaign to avoid puppy mills


First, thank you so much for your support of Humane Canada as we continue our crusade to end puppy mills. We would like to update you on our ongoing public education campaign in partnership with the Canadian Food Inspection Agency (CFIA), to encourage the public to do their due diligence when considering a new pet.

In December 2021 Humane Canada created an ad campaign to raise awareness about the risks of buying a dog from an unknown or imported origin. Our key audience for this campaign were Canadians’ considering acquiring a dog by using online services and media coverage of our outreach activities. Key performance objectives were to create awareness when looking for a dog, learning about potential risks, campaign views & shares on social media and page views of related material on the Humane Canada and CFIA websites.

We are happy to share that this campaign reached 2,112,278 people over an 18-day period! By shining a light on the risk factors to look out for when purchasing a dog and promoting the option of using local shelters and responsible rescues for pet adoption, rather than buying imported or dogs of unknown origin, we are giving Canadian’s informed choices to consider when getting a new pet. We are pleased to say that we have also updated our website to better educate the public about Puppy Mills, by creating a ‘What to Know Before Getting a Dog” tool kit that includes important considerations when adding a new dog to your family.

Our messaging aligns with the CFIA’s role in regulating humane transport and dog imports coming into Canada. In May 2021, the CFIA made important changes to the laws regarding the importation of puppies under 8 months of age into Canada, including the breeding and re-sale of dogs. Those changes improved compliance with humane transport and animal health requirements.

With your ongoing support, Humane Canada will continue to educate the public on how to avoid puppy mills and encourage using animal shelters, rescues and ethical, humane sources when bringing a new pet home. Thank you for all your support!


Share on Twitter Share on Facebook

About Project Reports

Project Reports on GlobalGiving are posted directly to by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating.

Get Reports via Email

We'll only email you new reports and updates about this project.

Organization Information

Humane Canada

Location: Ottawa, ON - Canada
Facebook: Facebook Page
Twitter: @humanecanada
Project Leader:
Barbara Cartwright
Ottawa, ON Canada
$3,725 raised of $10,000 goal
56 donations
$6,275 to go
Donate Now
Donating through GlobalGiving is safe, secure, and easy with many payment options to choose from. View other ways to donate

Humane Canada has earned this recognition on GlobalGiving:

Help raise money!

Support this important cause by creating a personalized fundraising page.

Start a Fundraiser

Learn more about GlobalGiving

Teenage Science Students
Vetting +
Due Diligence


Woman Holding a Gift Card
Gift Cards

Young Girl with a Bicycle

Sign up for the GlobalGiving Newsletter

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.