Social enterprise owned by indigenous mayan women

by Proyecto Impacto Consultores, AC
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Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Social enterprise owned by indigenous mayan women
Grupo + facilitadores
Grupo + facilitadores

For NGOimpacto, the support of all the donations we have received from people who believe in women artisans from Chiapas as agents of change and transformation, through the GlobalGiving platform, has been fundamental for the development of the social enterprise Juxta Nation. Thanks to the resources raised since the launch of the campaign in November 2020, we have been able to impact 49 women artisans from four different municipalities in Los Altos de Chiapas in southeastern Mexico. Through their work as creators of the Juxta brand, they consolidate a space of autonomy and self-management that strengthens their journey as women entrepreneurs https://juxtanation.co/

Juxta Nation is a social enterprise that promotes the economic autonomy of women artisans from Los Altos de Chiapas, through an online platform that offers contemporary textiles, using ancestral techniques, where women strengthen their work and take ownership of the processes as new entrepreneurs.

Along the way, they have faced the challenge of becoming more professional in the production and marketing of their creations, which allows them to generate better profits and, therefore, greater economic and social impact on their families and communities. There are still major technological and training barriers that prevent women from developing their full potential to achieve their goals of self-training in social entrepreneurship and sales. 

However, through a training and facilitation program we have developed a series of IT workshops with the women artisans belonging to Juxta Nation, to train them in marketing tools and practices. We seek to contribute to closing the technological gaps in the communities of Los Altos de Chiapas, and at the same time, strengthen the processes of their own entrepreneurship. 

Information technologies should not only be used to sell products and access e-learning platforms, but also to make indigenous communities visible as subjects with rights and to communicate all their knowledge and know-how.  

 

No barriers can stop us

For indigenous women artisans, having the opportunity to market and sell their products online and thus generate better economic income, while receiving transformative leadership training, tools and support through long-term investments in their collectives, creates significant opportunities not only to maintain their traditional craft as a marketable trade, but also to leverage their role as leaders to address broader community needs.

We are very happy to see the progress that women artisans have had with the use of technological and digital tools, which they use for the development of their enterprise Juxta Nation.

"I thought the workshop was very good. I liked being with the colleagues from other communities and learning how to handle the tablet and seeing what I have learned by taking the exam to pass the level." - Norma.

"I liked it because I learned to use the tablet as a work tool. Besides, it motivates me to make progress in my learning.” - Micaela.

Guadalupe
Guadalupe
Gabriela y Rosalinda
Gabriela y Rosalinda
Yolanda
Yolanda
Silvia y Juanita
Silvia y Juanita

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Bak-Luch
Bak-Luch

Consolidating the social enterprise, JUXTA NATION, promotes a sustainable social enterprise of contemporary textile products. It applies a focus on design innovation and collaborative value, through self-management and the organization of groups of indigenous women artisans. Allowing them to establish operational strategies both for the development of differentiated contemporary products, as well as commercial operations for direct sales online nationally and internationally. Juxtanation.co (e-retail) being the main platform for direct fair trade of contemporary handcrafted textile products.

 

In a continuous progress, women artisans (majority members of JUXTA NATION) strengthen their leadership and self-esteem, with knowledge and appropriate tools for the defense of their rights and the protection of their cultural heritage, strengthening their autonomy and self-management.

 

JUXTA NATION implements an ethical model with transparency and traceability strategies, hand in hand with NGOimpacto. Following up on the training of craftswomen and implementing a database of craftswomen and issuing ethical validation vouchers for products sold under JUXTA.

 

JUXTA NATION's strategy and plans are scalable nationally and internationally due to possible collaborations with other NGOs with shared long-term values. Allowing a large scale of communities not only in Chiapas or other states of the Mexican Republic but in other countries such as Peru, Guatemala, Bolivia, Chile, to mention a few.


As a social enterprise, JUXTA NATION is committed to the proper inclusion of indigenous women who participate as owners of the platform and as producers for JUXTA through their micro-enterprises or sub-regions.

Here is the link to learn more about JUXTA NATION

Thanks to your donations, today JUXTA NATION is taking its first steps, we know that there is still a long way to go but together we will achieve it.

 

Kolaval/Wokolaval/Thankyou/Gracias

Karla Aguerrebere

YAXINAL ANTSETIK
YAXINAL ANTSETIK
Luchetik
Luchetik
CHOY SPOLAVIL
CHOY SPOLAVIL

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Maria
Maria

The challenges indigenous women face in pursuing entrepreneurship are diverse and complex. They are facing are many because of their identities as both female and indigenous. Developing solutions that address their unique needs represents an opportunity to provide them with the benefits of entrepreneurship, the obstacles to achieving business success, and current initiatives to help women overcome these challenges. 

 Entrepreneurship represents an opportunity for indigenous women to improve their lives by cultivating financial independence and stability.

 Greater access to technology to communicate is one of the challenges they face. Having the necessary equipment allows them to access it, allowing them to stay in their communities and get the necessary training in digital marketing.

Miacaela from the community of Aldama, Cooperativa Luchetik

 “For me it means learning things I didn't know and being able to apply them to Juxta, although I still need to keep learning so that I can share them with my fellow artisans.”

Teach them marketing strategies to publicize their brand in media and Internet channels, create links and attract new customers in a massive way regardless of geographic location.

 Juana from the community Santiago el Pinar, el Choyo, Cooperative Choy Spolavil  

 “Digital presence is important because of the high number of people who use these media daily, and we can use it as a showcase to display our products and our lifestyle.”

Though it can be a difficult journey, entrepreneurship can improve the socio-economic circumstances of individuals and entire communities.

Maria from the community San Juan Cancuc, Cooperative Yaxinal Antsetik

“One obstacle is that it was a little difficult for me, but it is good to take the workshops to strengthen myself and to be able to share this new knowledge with my colleagues.” 

When indigenous women improve their lives through entrepreneurship, the entire community benefits because of their increased status, as they now act as inspirational role models in their communities.

Micaela
Micaela
Juana
Juana

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Cooperative's constitution og BAK LUCH
Cooperative's constitution og BAK LUCH

We are very happy because this social enterprise "Juxta Nation"  of the Artisan Women of the Highlands of Chiapas recently launched its ecommerce hoping little by little to be able to make this project known and especially the women who are behind it.


In addition to this great news that makes us very happy, we have been working on  methodologies to improve our work internally, an example of this was the development of dynamic inventories; we also collectively created the concept of the collection, the names of each of the garments were generated. The sunrise remained as our main concept in this first collection, Clara, Serena, Aurora, Sol, Lux are some of the names that carry the first pieces of this project.

In the area of communication we had the opportunity to conduct two photo sessions with women artisan partners of this social enterprise "Juxta Nation" of the cooperatives "Bak-Luch" of the community of Bashantic in the municipality of San Andres Larainzar and Yaxinal Antsetik of the community of Tsajalch'en in San Juan Cancuc. These sessions were conducted by Rafa, a photographer with whom we had the opportunity to exchange experiences, we have also been making various materials for social networks to help us in the promotion of this project.

The workshops on the topic of governance continue, the women members of Juxta Nation now have the tools to organize themselves internally in their cooperative, now each group already has a supervisory board and are already officially registered, hoping that the latter will open many doors for each of the cooperative members of this social enterprise.

We continue with a happy heart and all the desire to make this dream come true, the dream of the women artisans of the Highlands of Chiapas, the dream of the NGOimpacto team, the dream of Adriana Adelante.

Getting ready for the photo shoot with @vieajeroal
Getting ready for the photo shoot with @vieajeroal
The signing of the cooperative " Yaxinal Antsetik
The signing of the cooperative " Yaxinal Antsetik
Partners of Juxta Nation, Yaxinal Antestic
Partners of Juxta Nation, Yaxinal Antestic
Aurora dress, piece of the first collection
Aurora dress, piece of the first collection

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weaving on the waist loom
weaving on the waist loom

As they say dreams come true, this dream that began with Adriana Aguerrebere, today is the dream of many women, women artisans of Los Altos de Chiapas, the NGOimpacto team and more people who have decided to join and put their hands to work.

In these months we have been working (with all the precautionary measures) together with the women artisans of Los Altos de Chiapas in the development of a guide to work in governance with the objective that the groups that own this social enterprise can generate their own forms, agreements and work roles within their cooperatives so that later they can be legally formalized.

In addition, we worked on the development of  pieces for Juxta Nation with the groups of: "Flores de Chacté" from the community of  Tsajalch'en in the municipality of  San Juan Cancuc, "Choy Spolabil" in the community  of Choyó in the municipality  of Santiago El Pinar, "Flor de Granadilla" in the community of  Bashantik, in the municiplaity of San Andres Larrainzar and  "Puntos Cardinales" in the community of  Aldama in the municipality of Aldama. They are  the partners, owners of this space. We hope that over time more women artisans can join this dream, the dream of Juxta Nation.

The members and co-proprietors of this social enterprise collectively created their symbol, an image that represents them as a group of artisans and that will accompany the pieces that each one of them elaborates.


We are working on our ecommerce platform, we hope it will be ready in a few weeks. This space excites us very much because it is for us the result of 8 years of walking, we made a photo campaign with the aim of having images for our website and social networks, in this campaign some colleagues of the cooperatives wanted to participate as models, it was a very nice experience to observe the companions, safe and enjoying the photo shoot.


Although the road is long and there are still things to do, we are sure that in a few months Juxta Nation will be presenting itself in different spaces through the diversity of voices that make Juxta Nartion. 

Choy Spolabil
Choy Spolabil
Juxta is for me ... photo:@ale_blas
Juxta is for me ... photo:@ale_blas
Puntos Cardinales creating its  symbol
Puntos Cardinales creating its symbol

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Organization Information

Proyecto Impacto Consultores, AC

Location: San Cristobal de Las Casas - Mexico
Website:
Facebook: Facebook Page
Twitter: @impacto_adriana
Project Leader:
Karla Aguerrebere
San Cristobal de Las casas, Chiapas Mexico
$42,282 raised of $60,000 goal
 
456 donations
$17,718 to go
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