How does your digital fundraising fit in to your wider fundraising strategy? Organizations are far more likely to be successful at raising funds online if they take the time to set goals, create benchmarks and make a plan for digital fundraising success. Join us for this kick-off session where we discuss how you can take your fundraising to the next level by developing a digital fundraising plan, setting goals and making sure that your organisation looks good online.
New donors are more difficult and expensive to attract than ever. If a new donor gives only once – as nearly 60% do – then you’re often left with a loss on your initial investment to gain that new donor. While acquisition will always be important, to survive in today’s nonprofit environment, organizations must focus on ways to keep existing donors coming back year after year. Join us for a session designed to help you develop a donor-centered retention strategy.
“Turn strangers into friends. Turn friends in to donors. And then… do the most important job, turn your donors in to fundraisers” - Seth Godin, Marketing Expert.
Donating money is a huge part of fundraising, but the impact each charity supporter can have goes up exponentially once they shift from being a donor to a fundraiser. During this session, we’ll explore how you can identify, motivate and equip advocates to raise funds on your organization’s behalf to expand your donor reach beyond your primary networks.
A good communications plan is your roadmap to better engagement with your donors. Each of your donor audiences have unique needs and motivations and through the communications planning process, you will discover the most effective ways to communicate to them. We’ll also explore how some of the most successful nonprofit organizations incorporate storytelling in to their communications efforts and how you can replicate this in your upcoming communications.
Email and social media are still some of the most important communication channels for online fundraisers, but low email fundraising open rates and difficult-to-navigate social media algorithms can make it difficult to reach donors in meaningful ways. In this session. we’ll look at how you can take your email campaigns to the next level and stand out from the crowd on social media channels to increase awareness and drive donations.
Major donor programs are the quickest way to raise a substantial amount of money, but have a reputation for being difficult to cultivate. Join us for our final session where we explore how to identify potential major donors, cultivate relationships and most importantly, ask for a capacity level gift that support your nonprofits’ work.
Evaluation and analysis of your fundraising efforts is a crucial part of your online fundraising strategy. Discover which data you should be tracking and how it can be used to improve your fundraising practise. Learn how to avoid data dangers and take away practical tips for future fundraising success.